There are two groups of people who apparently make hay during a recession: journalists and Web marketers.
I’m not sure if this recession is different than previous ones, or if I’m just more aware this time around, but it seems to me that every business magazine and marketer is talking up the recession.
Business magazines run cover stories like “You Can Beat the Bad Economy.” (BusinessWeek Small Biz). Marketers talk about how to sell, market or profit from a recession in ezines, blogs, teleclasses and seminars. (I should know, I’m talking to a fellow marketer about doing a teleseminar on this very subject.)
There is one truism to a recession: market more. Yes, while everyone runs for cover, this is the time for you to ramp up your sales and marketing efforts. One of the most cost-effective ways businesses can do this is through a blog. And, as every one else scales back on marketing, it makes your life so much easier.
Even with falling advertising costs, your blog still costs less; basically a few dollars a month in hosting fees. And, with a falling economy, there’s plenty of topics to discuss. A quick search of Technorati includes such posts as:
Hmm…maybe that last one hints that even bloggers aren’t immune to the recession…especially those who are reliant on Google Adsense to make a profit.
Google Adsense is an easy way to make money from your blog. All you need to do is add a script from Google to your website and start displaying ads.
ReplyDeleteYou will get paid for every time a user clicks on the ad. These are called CPC ads.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
Google Adsense is a good way to start earning money online when you are first starting out.
You can see our guide on how to monetize a WordPress blog with Google AdSense to get started, and this tutorial on how to optimize your AdSense revenue for more tips.